“Mascot Mania!” is a series which features some of the “mascots” I’ve seen in Korea. Unlike in the United States, mascots in Korea are not limited to schools and sports teams. You’ll find mascots/characters for just about everything in Korea, from products, organizations and even cities! Clearly, “cuteness” is a cultural value that reigns supreme in this country~~
While Americans may be used to the idea of city specific slogans (e.g. I went to high school in Placentia, “A Pleasant Place to Live”), and state nicknames (I hail from California, “the Golden State”), Koreans take it a step further with city mascots/characters.