Engrish #1: “Eat Dirt!” Or rather, “Eat Sand!”

It’s a known fact that Korean society is absolutely crazy for English. There are tons of English words that have been adopted into everyday language. This also extends to the practice of product branding and marketing. However, as Engrish.com has shown us time and again, the English doesn’t always make it quite as it should.

One common practice in Korea is to shorten English words pretty much indiscriminately. One of the worse examples I’ve seen  was a clinic with a large outdoor sign that said, “Skin and Aesth Surg Center.”

Anyway, the above snacks are apparently sandwich cookies made with organic ingredients…but of course it doesn’t say that! Koreans love to use the word “sand” instead of “sandwich,” which leads to an unappetizing mental picture for us native English  speakers. Organic cream sand, anyone?

About mz jenny lee

Wearing many hats for a living...because who wants to wear just one hat? My many and diverse interests have lead to different blogs so I can give them individual love and attention :)! I hope you enjoy them! View all posts by mz jenny lee

3 responses to “Engrish #1: “Eat Dirt!” Or rather, “Eat Sand!”

Penny for your thoughts-- please leave a comment!

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: